WE WANT TO SEE YOU GROW

WE WANT TO SEE YOU GROW

We invest in outstanding entrepreneurs with a grand vision who share our values.

WHO WE ARE

At Vitality Capital we believe in the potential of immensely passionate people. We empower companies to achieve their vision by investing long-term capital on behalf of a limited number of significant high-net-worth individual investors and family offices.

Vitality Investment Focus
We invest in the enablers of digital commerce - We believe that every part of the commerce process in all industries will eventually be digitized. Technologies that improve the
Introduction of Venture Partners
In 2016, Vitality Capital was formed with a mission to identify and support entrepreneurs who share a similar drive to build and succceed. Joining alongside the team to

FUNDS

Vitality Venture Fund

This fund invests as a participant in syndicated deals at the Angel - Series A stage. We are focused on entities with a head office inside the Greater Toronto Area so that we can work on a face-to-face basis with founders. We have a focus on businesses enabling digital commerce in the e-commerce, physical retail, and B2B commerce.

Vitality Opportunity Fund

Our secondary fund is an opportunity fund making significant minority or joint-venture equity investments into high-quality companies for growth initiatives. Target investment amount for the fund is up to $10m per portfolio company, but we are flexible in terms of size and we are able to execute larger transactions if necessary.

OUTSTANDING ENTREPRENEURS

Our leadership team identifies business leaders who understand both themselves and their opportunity, have taken steps to prove their concept, and now need capital to grow. We look for these 5 qualities in our dreamers:

  • VISION

    Your vision is clear and valuable; something that grand must be driven to completion.

  • CULTURE

    Our goals is to be long-term partners in sustainable companies. We invest time into honest entrepreneurs who care about the people and environment around them.

  • QUALITY

    We empower teams who share our vision of sustainable profitability. Shortcuts in execution, quality or safety are never the solution.

  • POTENTIAL

    We understand the drive to build and to lead. We want to help you realize your maximum potential and help you empower your team to create the most sustainable business possible.

  • BELIEF

    We get it all: sacrifice, passion, desire, risk and fear. And we believe in our entrepreneurs - they will win.

THE TEAM

Our investment capital is sourced from high-net-worth families as well as individuals that are successful entrepreneurs, executives and investors who have skillfully operated leading companies in a variety of industries. Our investors bring extensive inventor experience from around the world.

gersh-profile

Gershon Hurwen, CPA CA, CA (SA).

Managing Partner

As founder and managing partner, Gershon is a passionate investor with 18+ years of broad business experience in companies of all sizes. He has successfully combined his notable financial literacy with his natural entrepreneurial flair to establish a proven track record of supporting management teams in delivering stable growth in diversified industries and geographies.

VictorLeiPortrait

Victor Lei

Associate

Victor is an associate of Vitality’s investment team. Previously, he transitioned into Loyalty Markets (a Vitality company) to assist in the turnaround and transition into the growth phase of the company.

Meet the Partners Supporting Our Venture Portfolio

TEACHINGS OF OUR MENTORS

  • "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty. I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”

    THEODORE ROOSEVELT

  • "Success is not final; failure is not fatal: It is the courage to continue that counts."

    WINSTON S. CHURCHILL

  • "Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best."

    THEODORE ISAAC RUBEN

  • "The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office."

    DWIGHT D. EISENHOWER

  • "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."

    JOHN QUINCY ADAMS

  • "The secret of getting ahead is getting started."

    MARK TWAIN, Writer

  • "I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."

    STEVE JOBS, Co-founder of Apple

  • "Give your dreams all you've got and you'll be amazed at the energy that comes out of you."

    WILLIAM JAMES

  • "The world steps aside for the man who knows where he is going."

    JAMES ALLEN

  • "I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear."

    NELSON MANDELA

  • "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But, if each of us hires people who are bigger than we are, we shall become a company of giants."

    WARREN BUFFET

  • "When you want to succeed as bad as you want to breathe, then you'll be successful."

    ERIC THOMAS - https://www.youtube.com/watch?v=6vuetQSwFW8

  • "If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late"

    REID HOFFMAN, LINKEDIN

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Venture Fund
Opportunity Fund
Venture Fund

Vantage Analytics
Venture Fund

Sampler
Opportunity Fund

Abacus Agency
Opportunity Fund

Shipfusion
Opportunity Fund

SnackHub
Opportunity Fund

Mediseen
Opportunity Fund

Auxilium
Opportunity Fund

Loyalty Markets
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MENTORSHIP & EXPERIENCE

Operating and growing a business can be a daunting task, one that we have been through multiple times and know well. We find that we can often make a meaningful difference with our probing questions, financial acumen and analytical approach and we look for situations where this makes us a good compliment to the management team.

CONTACT US

133 Berkeley St Toronto, ON M5A 2X1

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info@vitalitycapital.ca

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STAY INFORMED

Sign up for Vitality Capital News, a recap of the month’s most important deals, news, and corporate growth considerations for mid-market entrepreneurs in Canada. This newsletter is prepared as a service for those who lead the companies that will build Canada in the years to come, as well as for their service providers: bankers, lawyers, accountants, and advisors.